New From MAX Factor: 2000 Calorie Extreme Lash Plumper Mascara & Vivid Impact Lip Color
Wednesday, May 6, 2009 at 12:55PM 
MAX Factor, one of the first beauty brands in the industry; is introducing two new products into their line which may be worth your time next time you walk into your drugstore cosmetic aisle.
The first of the two is the revamped MAX Factor 2000 Calorie Extreme Lash Plumper ($9.98). In the past, the MAX Factor 2000 Calorie mascara has been known for providing intensity to lashes, however the formula seemed to clump a bit and dried out quickly. MAX Factor has not only revamped the formula to fix its past flaws but also has added a new rubber brush which is thicker than its past one.
The mascara itself is extremely similar to CoverGirl's Lash Blast. Same tube, same brush, almost identical in formula however, I find that MAX Factor's formula is a bit more pigmented and dark. The brush maneuvered well and gave my lashes an instant dark coat. To achieve best results I only needed a total of three coats at which my lashes were full, lengthened and clump-free -- a fourth coat added clumps to my lashes, so I chose to stick with only three.
The results were great at lasting all day, and I have yet to experience any fallout or unwanted smudging or wear-off like other mascaras. The best part was the removal; which is usually the make or break point for me with mascaras since I have such sensitive eyes, I need something that will remove easily and with this just mild soap and warm water did the trick!
Overall, I can say that I was impressed with this mascara as much as I was impressed with the similar CoverGirl Lashblast. Like Lashblast, this version provided the length, volume, and pigmentation that my itty bitty lashes need.
Next up is their newest lipstick, the MAX Factor Vivid Impact Lipcolor ($7.98 each). It debuted earlier this year and is currently available in twenty shades. So far I've tried Sex Kitten which is a gorgeous coral shade with a golden sheen. Surprisingly enough, the wear of the color was exactly like what it appeard on the tube. The pigmentation was great and it went on a bit opaque which gave it a more true color. The formula was also pretty decent compared to other drugstore lipsticks that I've tried, not the best I've tried, but definitely not bad either. It isn't a formula that's drying at all which I can appreciate.
Overall, this is a great lipstick and a good bang for your buck with quality wear and color. A perfect option for all the "reccesionistas" out there (God, how I hate that word! LOL!).
Visit www.MAXFactor.com to learn more and visit www.drugstore.com or www.ulta.com to purchase MAX Factor online.
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Reader Comments (6)
Ok, I totally want to check out the lipstick. Especially if the color is exactly like what you see in the tube. Thanks for sharing!
hmmm, I've never really played with Max Factor....
I like to try it the lipstick.
The colour looks reallsy wonderful.
Took your advice, and tried the mascara- LOVE LOVE LOVE IT!
I like everything from Max Factor, they have really good products! I'll try these too!
I want to have that lipstick as I love the color plus the fact that it is a Max Factor product. Im pretty sure that it is one of the best lipstick to wear.